For B2B SaaS sales teams on HubSpot or Salesforce

The call intelligence your sales team actually needs. Built for your stack, not Gong’s.

Deal risk, objection tracking, competitive intel, and pre-call briefs — configured to your CRM, your Slack, your workflow. No per-seat license. No rigid platform you have to adapt to. We build it on your stack and run it for you.

Whether you’re replacing Gong or starting from scratch.
17%forecast gap your reps don’t see — caught before the quarter closes
  • Pre-call briefs delivered to CRM before every pipeline call
  • Deal risk and competitive intel flagged automatically
  • Weekly forecast gap alerts for managers
17%
forecast gap your reps don’t see — caught before the quarter closes
2.4×
more likely to close when a decision-maker joins early — surfaced automatically
deal advance rate when reps counter a competitor with a prepared response

Your CRM shows what reps log. Not what’s real.

The signals are in your pipeline and your recordings. Nothing’s running to surface them.

Rep logged

“On track — good call, sending proposal.”

AI signals

Slip risk: champion went silent after call #2, competitor mentioned twice with no counter, no next step confirmed.

Forecast says

Team committed $269K this quarter.

AI signals

$222K likely to close. Two reps are overcommitted — one by 57%. Three deals at risk totaling $112K.

New rep onboarded

“Shadowed for 60 days — she’s ready.”

AI signals

Top rep’s best pricing counter worked 3-for-3 last week. New rep hasn’t seen it — and has that exact objection on tomorrow’s call.

How we work

Audit. Build. Run.

Three phases. You see value in the first one.

01
Pipeline Intelligence Audit · 2 weeks

We analyze your calls and show you what you’re missing

We take 20–30 of your recorded calls and your CRM data, process them, and deliver a report: your top unanswered objections, forecast gaps, competitive blind spots, and at-risk deals you didn’t know about.

02
Build · 4–6 weeks

We configure the system on your stack

We connect your call recordings and CRM, configure deal health logic, objection extraction, and competitive tracking, and set up Slack and email delivery. Your team gets the dashboard and automated notifications.

03
Run · monthly

Intelligence delivered every week, automatically

The system processes new calls and pipeline data weekly. Reps get pre-call briefs. Managers get forecast accuracy and deal risk signals. We maintain the system and meet monthly to review what’s working.

Pricing

Audit engagements typically start at $3–5K. Build and run pricing scoped on the discovery call. For context: Gong runs $100–150/user/month with an annual lock-in. Our engagements typically cost less for a 10–20 person team — and you own the system.

Who we work with.

VP Sales / CRO

Accountable to the number

You need to know which deals are real and which reps are struggling — before it shows up in the forecast.

Founder / CEO

Still close to the deal

You want to understand what’s actually happening in your pipeline — not a summary filtered through two layers of management.

Head of Sales Ops / RevOps

Knows what to build — no time to build it

You know exactly what intelligence your team needs. You don’t have the bandwidth to build it, configure it, and keep it running.

Head of Enablement

One person, infinite calls

You can manually synthesize maybe 10% of what’s in the recordings. We handle the rest, automatically.

Probably not the right fit if — you’re already on Gong and happy with it, you have an in-house data engineering team who can build this, your CRM data is too sparse to be meaningful, or you don’t use HubSpot or Salesforce.

Book a discovery call.

Whether you’re replacing Gong or building from scratch — we’ll map out what your data is hiding. 30 minutes. No commitment.

Start with the audit

We analyze your actual calls and CRM — you see your own blind spots, not a generic demo. Low commitment, high signal.

No commitment until you see value

The audit is self-contained. If it doesn’t surface something useful, you walk away with the report and owe nothing else.

We typically reply within a few hours.