For insurance brokerages on HubSpot or Salesforce

You find out a client switched brokers when they call to cancel. Not before.

Renewal risk, engagement cooling signals, and account health across your book of business — surfaced from client calls and your CRM automatically. Built to flag at-risk accounts 60–90 days before renewal, not after.

Whether you’re managing employee benefits or commercial lines.
62%of churned clients showed disengagement signals 60+ days before renewal
  • Renewal risk flags 90 days before policy expiry
  • Open items from annual review calls tracked automatically
  • Book-of-business health signals for leadership
62%
of book-of-business clients that churned showed disengagement signals 60+ days before renewal
90 days
before renewal is when cooling signals appear — and the window to act before a client shops around
more likely to retain a client when open items from the annual review call are tracked and followed up

Your account notes show the last review. Not what’s coming at renewal.

The signals are in your client calls and email conversations. Nothing’s running to surface them before a client has already started shopping.

Account manager notes

“Annual review call done, client seems satisfied.”

AI signals

Client asked about competitor pricing twice, mentioned they’re “evaluating options” — 87 days before renewal.

Book of business

120 clients, renewals tracked in a spreadsheet.

AI signals

9 accounts showing cooling signals — declining call frequency, slower email replies, open questions unaddressed. All flagged 60–90 days before renewal date.

New account manager

“Handed off 30 accounts — reviewed CRM notes, ready to go.”

AI signals

CRM notes are what the previous AM logged. The actual relationship context — concerns raised, commitments made, open items — is in recordings nobody re-read.

How we work

Audit. Build. Run.

Three phases. You see value in the first one.

01
Book of Business Audit · 2 weeks

We analyze your client calls and show you which accounts are at risk

We take 20–30 of your recorded client calls and your CRM data, process them, and deliver a report: accounts showing cooling signals, renewal conversations with unaddressed concerns, and patterns your team hasn’t noticed.

02
Build · 4–6 weeks

We configure the system on your stack

We connect your call recordings and CRM, configure account health logic, renewal risk tracking, and engagement signal detection, and set up Slack and email delivery. Account managers get at-risk client flags automatically.

03
Run · monthly

Intelligence delivered every week, automatically

The system processes new calls and CRM data weekly. Account managers get renewal risk alerts. Leadership gets book-of-business health signals. We maintain the system and meet monthly to review what’s working.

Pricing

Audit engagements typically start at $3–5K. Build and run pricing scoped on the discovery call. For context: off-the-shelf platforms run $100–150/user/month with an annual lock-in. Our engagements typically cost less for a 10–20 person team — and you own the system.

Who we work with.

CEO / President / Managing Director

Book of business is the business

You need to know which accounts are at renewal risk before they call to cancel — not after. And you need that surfaced automatically, not from a weekly meeting.

VP Client Services / Director of Account Management

Accountable to retention

You manage a team of account managers and can’t listen to every client call. You need a way to know which accounts need attention before a client goes quiet.

VP Account Management

Too many accounts, not enough signal

You’re accountable for 100+ client relationships and can only watch the ones making noise. The quiet ones are the ones that leave at renewal.

VP Business Development

Retention enables new business

You can’t grow the book if you’re losing clients at the same rate you’re adding them. You need renewal risk visible early enough to act.

Probably not the right fit if — you don’t use HubSpot or Salesforce, you have fewer than 20 active client accounts, you don’t record or log any client calls, or you’re primarily a personal lines agency without an account management function.

Book a discovery call.

We’ll map out which accounts in your book are at renewal risk. 30 minutes. No commitment.

Start with the audit

We analyze your actual client calls and CRM — you see which accounts are cooling before renewal. Low commitment, high signal.

No commitment until you see value

The audit is self-contained. If it doesn’t surface something useful, you walk away with the report and owe nothing else.

We typically reply within a few hours.